Context — My role & how it started I was the designer for the New Verticals 0-1 packages feature. Instead of delivering food, we sought to have Dashers pickup packages from customer's homes and drop them off at the nearest shipping provider. It was a multi-organizational effort across 2 sides of our marketplace, the Dasher and Consumer app. I defined the design, managed trade-offs between a minimum quality bar in the user experience, while prioritizing speed of execution. We saw 8% conversion and over 80,000k+ packages delivered in Q2 when scaling nationwide.